As an inspiring, decisive business leader, Fred Ventresca is a visionary growth catalyst with a uniquely innovative multi-disciplinary approach. He has a history of success igniting revenue growth, transforming corporate culture and energizing teams to deliver world-class performance for companies ranging from mid-sized to Fortune 300 firms.
Fred has been a recognized business management thought leader since his early experience with GE Capital, a $20B firm. At GE he transformed the sales process by creating reliable, scalable prospecting and sales systems cascaded companywide. Fred participated as a sales team leader within GE’s largest and most successful sales force, a truly world-class organization lauded by the Harvard Business Review and Sales & Marketing magazine.
In recognition for his stellar achievements and insightful analysis of business opportunities, Fred was selected to serve on the 6-member Business Steering Committee for a $20B firm along with more senior executive leaders. He pioneered new financing concepts that created $500M in new capital market opportunities. Under Fred’s leadership, the team generated $500M in revenue annually.
Having evaluated more than $7B in financial opportunities over the course of his career, one of Fred’s greatest strengths is identifying new business opportunities.
Those have included developing an innovative $1.5B supply chain opportunity, expanding a small, local family-owned business into a nationwide industry leader, and propelling revenue growth across many business models and industries. These projects enriched Fred’s expertise in forging strategic partnerships, evaluating mergers and acquisitions, and creating mutually profitable joint ventures.
Fred was rapidly promoted into a Vice President role during his earliest experience with GE Capital. He consistently generated $50M+ in new business originations each year, winning the annual Boundary-Less Selling Champion Award four consecutive times (1998-2001) and the region’s Top Performance Award in 2005. From the very first, Fred consistently ranked #1 or #2 in a field of 100+ incredibly talented, industry-leading sales professionals.
Displaying remarkable versatility, Fred pivoted to leading business development, sales and marketing initiatives in key roles with Schneider Electric Energy Solutions and ConEdison Solutions. At Schneider Electric Energy Solutions, he penetrated new markets, attaining $50M in contracts across five verticals in three geographic markets. With an enduring focus on sales productivity, he drove 28% revenue growth in one year despite a 30% reduction in sales force. Fred delivered exceptional insights across functional verticals: finance, sales, marketing, operations, legal, engineering and services.
In a staff role at ConEdison Solutions, Fred co-created strategic plans for five lines of business and evaluated alliances, acquisitions, new business ventures and strategic initiatives. He leveraged a multi-disciplinary perspective encompassing sales, marketing, finance, legal and risk to evaluate and present business opportunities.
Fred identified a $42M opportunity at ConEdison Solutions and leveraged his skills in high-level presentations to persuade the board of directors to make that crucial investment. He negotiated $3M in fee income to ConEd Solutions over the first 24 months, increasing total net earnings to ~$7M.
In just one year at Osram Sylvania Lighting Solutions, Fred reinvented the go-to-market strategy, further transforming a lighting maintenance company to a solutions-based sales organization targeting Fortune 1000 clients. He accelerated revenue growth by leading a transformation in the business model in response to market disruption. As always, Fred’s priceless depth of experience combined with legendary strengths across recruiting, talent development, relationship management, customer development, market development, key account planning and opportunity assessment to deliver results. He ignited 25% NAFTA sales growth and under his supervision the team closed the company’s largest-ever sale. Fred built a top-notch sales and marketing team and mentored high-potential employees. He elevated performance 15% by completely reimagining the energy audit process and grew revenue for the company’s top account.
Most recently, Fred launched Value Creation Partners, a strategic growth, sales consulting and business development firm with an emphasis on solution-oriented, direct to end user sales of solutions with a high degree of complexity. Those include project-based engagements with a complex financial component. The firm delivers growth opportunities for clients who can benefit from his robust business acumen, rich network of high-level corporate connections and deep experience in strategy and business development. Consulting organizations and mid-sized firms can engage an executive on call with rich, deep experience and vibrant expertise in business growth through the aegis of allied firm Chief Sales Officer Consulting. Value Creation Partners provides a sophisticated set of best practices to identify new opportunities, elevate performance, and drive revenue growth across industries.